Avi Cicirean on stage at a brand strategy conference

Portfolio

Brand strategy agency work — positioning, identity and experiences that hold up in public.

Two decades of brand strategy, creative direction and large-scale production for banks, retail, tech, FMCG and automotive brands — plus conference brands built from zero and sold out.

25+
brands worked with
100+
live productions
500K+
audience reached
20 yrs
in brand and events

Client brands

Brands served through brand strategy, advertising, sponsorship and event work.

  • UniCredit Bank
  • UniCredit Leasing
  • PPC
  • One United Properties
  • Lenovo
  • Motorola
  • Lidl
  • Heineken
  • AMD
  • Bitdefender
  • Coca-Cola
  • KFC
  • MARE MUSEUM
  • PAUL
  • Hornbach
  • Taco Bell
  • PIZZA HUT
  • BMW
  • Samsung
  • Ferrero Rocher
  • IQOS
  • Oxyhelp
  • SIGUU
  • Vodafone
  • AQUA CARPATICA

Selected projects

BRAND MINDS — Brand strategy · Event brand · Production

01 · Brand strategy · Event brand · Production

BRAND MINDS

Positioning, naming architecture and stage identity for Central and Eastern Europe's largest business conference — built into a brand that sells out 5,000 seats and attracts Kotler, Grant and Goleman.

Business Strategy Summit — Brand platform · Speaker programming

02 · Brand platform · Speaker programming

Business Strategy Summit

Strategic narrative and content architecture for an executive summit headlined by Costas Markides, translating academic strategy into a commercial brand experience.

Science & Future Keynote — Experience design · Creative direction

03 · Experience design · Creative direction

Science & Future Keynote

A Michio Kaku headline edition: staging, visual language and audience journey designed so the science narrative carried the host brand.

Main Stage — Sala Palatului — Stage & technical production

04 · Stage & technical production

Main Stage — Sala Palatului

Full technical production of a 4,000-capacity main stage: scenic design, broadcast coordination, show calling and risk planning.

Biohacking 360 — Brand creation · Go-to-market

05 · Brand creation · Go-to-market

Biohacking 360

A new category conference built from zero: name, positioning, visual identity, sponsorship model and launch campaign for a longevity and health-optimisation summit.

Sales Rockstars Summit — Brand identity · Live production

06 · Brand identity · Live production

Sales Rockstars Summit

Signature red-lit production language and a sponsorship-ready brand system for a recurring commercial sales conference.

AI On Stage — Sophia the Robot — Concept · Content strategy

07 · Concept · Content strategy

AI On Stage — Sophia the Robot

A tentpole moment engineered for earned media: bringing Sophia the Robot on stage and framing it inside the host brand's innovation narrative.

MINI Brand Activation — Brand experience · Advertising

08 · Brand experience · Advertising

MINI Brand Activation

A laser-installation brand activation for an automotive client, converting a product launch into a shareable physical experience.

What a brand strategy agency engagement covers

Brand strategy

Positioning, brand architecture, naming, narrative and go-to-market for companies and event brands.

Creative direction

Identity systems, campaign concepts and visual language applied across digital, print and physical space.

Advertising & sponsorship

Commercial storytelling, sponsorship packages and partnership models that make brand work pay for itself.

Premium events

Conference and festival brands from concept through stage, broadcast and operations.

Have a brand that needs a sharper position?