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Brand strategy keynote
How positioning, narrative and brand architecture turn a company into a category reference — with cases from BRAND MINDS, UniCredit, Coca-Cola and BMW.

Keynote & Masterclass Booking
Book Avi Cicirean for a brand strategy keynote, a three-day masterclass or a leadership workshop. Send your event details below — inquiries receive a reply within two business days with availability, format options and fee.
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How positioning, narrative and brand architecture turn a company into a category reference — with cases from BRAND MINDS, UniCredit, Coca-Cola and BMW.
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A keynote or three-day masterclass on building a brand that travels across markets, languages and cultures without losing its edge.
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Why creative decisions are operating decisions, and how leadership teams use brand strategy to unlock growth and repositioning.
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Designing events that carry a brand: festivals, conferences and premium experiences for tens of thousands of people.
Looking for longer-term work instead of a stage? See brand strategy consulting engagements.
Booking request