Who is this brand strategy consulting for?

Founders, CEOs and marketing leaders of companies that have traction but no clear brand position — and teams preparing a launch, a repositioning or an expansion into new markets.

How does an engagement start?

With a 45-minute call to understand the business, the market and the decision you are trying to make. If there is a fit, you receive a written scope with deliverables, timeline and fee before any work begins.

Do you work with teams outside Romania?

Yes. Work is based in Bucharest and delivered globally, remotely or on site, in English or Romanian.

Can consulting be combined with a keynote or workshop?

Often it is. Many engagements begin with a masterclass or internal workshop that aligns the leadership team before strategy work starts.

Brand Strategy Consulting

Brand strategy consultant for founders who need the business decision to be obvious.

Avi Cicirean is a brand strategy consultant with nearly 30 years building brands, companies and experiences — from a creative agency with 25,000+ productions to Eastern Europe's leading business conference platform. Work covers positioning, brand architecture, narrative and go-to-market for founders and leadership teams.

Book a strategy call →See the work Consulting practice Brand strategy blog

How we work together

Four ways to engage — scoped, not open-ended.

Positioning Sprint

2–4 weeks

A focused diagnosis of where the brand actually stands: category, competition, audience truth and the single idea worth owning. Ends with a positioning statement, messaging hierarchy and proof points the whole team can use.

Brand Architecture & Identity Direction

6–10 weeks

Structuring portfolios, sub-brands and naming, then translating strategy into creative direction — verbal identity, tone, visual and audio territory — so execution stays coherent across every touchpoint.

Go-to-Market & Experience Design

8–12 weeks

Turning the strategy into market motion: launch narrative, campaign architecture, sponsorship and partnership logic, plus the live and retail experiences that make the brand felt rather than explained.

Advisory Retainer

Ongoing

A standing seat next to the founder or CMO: monthly strategy sessions, review of creative and commercial decisions, and board-level input on brand growth.

Case studies

Brands and platforms built, not advised from a distance.

Conference platform

BRAND MINDS

Founder & CEO · 2014 — Present

Built from a blank page into Central & Eastern Europe's flagship business conference platform. Positioning, brand system, international speaker acquisition, production and customer experience — hosting speakers including Yuval Noah Harari, Seth Godin, Gary Vaynerchuk and Randi Zuckerberg, with a BRAND MINDS ASIA edition in Singapore.

Read the full case study →

100+ international speakers
250,000+ attendees
60+ business events

Creative agency

BRAND EMOTIONS

Founder & CEO · 2005 — Present

A creative agency built around branding, advertising and experiential communication, delivering more than 25,000 creative audio and branding productions for local and international brands — including 20,000+ commercials and ads.

25,000+ productions
20,000+ commercials & ads
20 years of practice

Product & SaaS

BRANDIO

Founder · 2020 — Present

An in-store communication platform for brands, stores and restaurants: curated audio experiences and targeted advertising in retail environments. Brand strategy, product positioning and commercial model developed in-house.

Audio branding at scale
Retail experience design
Product positioning

Large-scale experience

Festivals & national events

Creative direction & production

Creative and production leadership across Liberty Parade, Forza ZU, Romanian Music Awards, ZU Music Awards, UNTOLD and Neversea — brand experiences designed for stadium-scale audiences and national broadcast.

10+ festivals
300+ concerts
National broadcast production

Selected brands worked with

UniCredit BankCoca-ColaHeinekenLenovoSamsungVodafoneLidlBMWBitdefenderKFCHornbachAQUA CARPATICAOne United PropertiesIQOS

Questions

Before you book a call

Who is this brand strategy consulting for?: Founders, CEOs and marketing leaders of companies that have traction but no clear brand position — and teams preparing a launch, a repositioning or an expansion into new markets.
How does an engagement start?: With a 45-minute call to understand the business, the market and the decision you are trying to make. If there is a fit, you receive a written scope with deliverables, timeline and fee before any work begins.
Do you work with teams outside Romania?: Yes. Work is based in Bucharest and delivered globally, remotely or on site, in English or Romanian.
Can consulting be combined with a keynote or workshop?: Often it is. Many engagements begin with a masterclass or internal workshop that aligns the leadership team before strategy work starts.

Book a strategy call

45 minutes on your brand — no pitch deck required.

Send the brief below and you'll receive a reply within two business days with available times and, if there's a fit, a scoped proposal.

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