Conference · Platform
BRAND MINDS
Founder & CEO · 2014 — Present
Eastern Europe's leading business conference platform. Vision, strategy, international speaker acquisition, brand, production and customer experience.
Ongoing
FLAVIU(avi)CICIREAN. — Entrepreneur & Brand Strategist
Entrepreneur.Brand Strategist.Experience Architect.Investor.Conference Creator.Business Mentor.Creative Director.
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01Meet the expert
A career at the intersection of brand, business & experience.
Flaviu (Avi) Cicirean is a renowned brand expert and the visionary founder of Brand Minds, a global business conference celebrated for uniting thought leaders, innovators, and professionals from diverse industries to inspire growth and transformation. With over 20 years of experience in branding, Avi has built an impressive career, producing more than 20,000 audio commercials that have helped businesses craft powerful narratives and connect with audiences worldwide.
As founder and CEO of BRAND MINDS GROUP, BRAND EMOTIONS and BRANDIO he has built some of Eastern Europe's most recognized business event platforms — working alongside global thought leaders, Fortune 500 companies and world-renowned speakers.
His work combines strategy and creativity with operational excellence, making him equally comfortable discussing branding, finance, leadership, marketing, technology, logistics and organizational strategy.
"I believe brands are more than logos; they're emotional stories that resonate with audiences. My approach is rooted in deep understanding, strategic vision, and a relentless focus on creating meaningful experiences."
03Companies & Platforms
Ventures he founded and still leads.
Each one built to compound expertise across brand, live experience and executive education.
SaaS · Audio Tech
BRANDIO App
Founder · 2020 — Present
The instore communication app for brands, stores, restaurants and other locations. Delivers curated audio experiences and targeted advertising in retail environments.
Ongoing
Agency · Creative
BRAND EMOTIONS
Founder & CEO · 2005 — Present
Creative agency for branding, advertising and experiential communication. More than 25,000 creative audio and branding productions delivered.
Ongoing
Art Space · Contemporary
ARTWILL
Founder
The contemporary art space with curated exhibitions. The form of artivism.
Ongoing
WHY WORKING WITH HIM
CORE EXPERTISE: brand strategy & operational excellence.
Business StrategyLeadershipScaling OrganizationsExecutive ManagementBoard AdvisoryAngel InvestingCorporate GovernanceStrategic Partnerships
06International Keynote Speaker
Keynotes & workshops built to move audiences and organizations.
KEYNOTES & WORKSHOPS built to move AUDIENCES AND ORGANIZATIONS.
Three signature formats delivered on stages worldwide — from boardrooms to arenas.
01Masterclass
The Art of Creating a Global Brand
3-day masterclass · Unlock global brand potential
An immersive masterclass that equips leaders with the strategic frameworks to build a globally resonant brand — defining core purpose, crafting a compelling narrative, and navigating the complexities of international branding, from positioning to cultural intelligence.
02Keynote
The Branding Keynote
1-hour signature keynote · Elevate your brand story
A dynamic, high-energy keynote designed to inspire your audience to elevate their brand. Explores the essential elements of brand building — from vision and values to messaging and visual identity — with the field-tested playbook behind Brand Minds and 20,000+ creative productions.
03Masterclass
The Art of Creating a Large Scale Event
3-day masterclass · Master event strategy & execution
Transform your events into unforgettable brand experiences. Learn the systems, storytelling and logistics behind concept development, production and flawless execution — creating events that build community, generate revenue, and move markets.
04Workshop
Leadership — Build a Trustful Team
Executive workshop · Cultivate a high-performing team
Build a team that can explore new territories with courage and clarity. A workshop on the leadership fundamentals behind trust, ownership, and long-term relationships — developing people who can build people, and organizations that grow through them.
07For Your Organization
How can he help your organization?
Four ways Avi brings transformational impact to teams, brands and events.
01
CREATING A STRONG BRAND STRATEGY
Building brands that stand out, resonate deeply and endure. Strategic architecture meets creative firepower.
02
CREATING EXPERIENCES
Designing moments that move people — from boardrooms to arenas, every touchpoint crafted to inspire, engage and transform.
03
Leading the Team to Operational Excellence
Aligning people, process and purpose to deliver flawless execution at scale — under pressure and on time.
04
REDEFINING YOUR BUSINESS IN A VERY CREATIVE WAY
Reimagining organizational culture and values through creative lenses that make purpose tangible and magnetic.
08PROFESSIONAL JOURNEY
From passion for music to international keynote stages.
2018 — Present
Board Member & Angel Investor
Independent
Backing founders and high-growth companies across strategy, brand, commercial development and go-to-market.
2014 — Present
Founder & CEO
BRAND MINDS
Building Eastern Europe's flagship business conference platform, hosting hundreds of the world's most influential thinkers.
2018 — Present
Founder & CEO
BRANDIO
Creating the region's leading digital marketing conference for operators and digital leaders.
2005 — Present
Founder & CEO
BRAND EMOTIONS
Creative agency delivering more than 25,000 productions in branding, audio, advertising and experience.
2011 — 2015
Creative Director
Radio ZU
National creative leadership: audio branding, programming, on-air identity and cross-platform campaigns.
2007 — 2011
Creative Director / Producer
VIBE FM · Music Channel
Broadcast branding, artist repertoire, live productions and national event integrations.
2003 — 2011
Creative Director
Radio 21 (Virgin Radio)
Copywriting, jingle production, voice-over direction and national broadcast campaigns.
1996 — 2008
Music Producer · Activ
MTV Best Song, Best Album, Best Band
Producer and songwriter for one of Romania's most successful pop bands. Multiple No.1 songs; MTV awards 2004–2006.
Business Conferences
BRAND MINDS
EVENTS
PORTFOLIO
Leading business events platform in Central & Eastern Europe
Brand Minds Group has built the strongest independent premium business events ecosystem in the region — serving executives, entrepreneurs, business leaders and corporate decision makers.
BRAND MINDS
The Central & Eastern European Business Summit of the Year
Entrepreneurs Summit
The Annual Conference for Entrepreneurs
Sales Rockstars Summit
The Annual Conference for Sales Experts
Biohacking360
The ultimate health, longevity & biohacking conference
DIGITALIUM
The Digital Marketing & AI Festival
Work Vision
The Annual Conference for the Latest HR Trends
FEATURED SPEAKERS ON ORGANIZED EVENTS
Yuval Noah Harari✺Seth Godin✺Gary Vaynerchuk✺Guy Kawasaki✺Adam Grant✺Robin Sharma✺Daniel Goleman✺Robert Cialdini✺Randi Zuckerberg✺Oprah Winfrey
+ hundreds more
Festivals & Large-Scale Events
FESTIVALS &
Large Scale Events
Two decades collaborating with Romania's largest music events.
- 01Liberty Parade (2002–2011)
- 02Romanian Music Awards
- 03Forza ZU (2012–2015)
- 04ZU Music Awards
- 05UNTOLD Festival
- 06Neversea Festival
- 07Activ - Concerts & tours (1999-2008)
/ 09 — REALIZED PROJECTS
Stages built, stories staged, audiences moved.
A visual archive of business conferences, brand activations and large-scale productions delivered across a decade of live experiences.
Brand Minds
Bucharest · 5,000 attendees
01
Business Strategy Event
With Costas Markides
02
Science & Future Keynote
With Michio Kaku
03
Brand Minds Main Stage
Sala Palatului · Bucharest
04
Biohacking 360
Longevity & Health Optimization Summit
05
Sales Rockstars Summit
Signature red-lit production
06
Brand Minds Stage
AI on stage · Sophia the Robot
07
MINI Activation
Laser installation · brand experience
08
01 / 00
Beyond Business
A contemporary art collector who believes the strongest brands live where business, technology and culture intersect. Creativity is the engine of innovation and business transformation.
Artwill is his exhibition space where he curates contemporary art exhibitions.
Art collector.
culture builder.
Community architect.
CreativityCuriosityInnovationEducationCultureExcellenceLeadershipCommunityLifelong Learning
10Voices
What collaborators, faculty and world-class speakers say.
"Top caliber. The kind of audio production you'd expect out of the biggest rooms in New York — coming from Bucharest."
Dave Foxx
Imaging Director, Z100 New York
"Avi's lectures bridge academic branding theory with the reality of building great companies. His work reshapes how our students think about brand."
Prof. Dr. Călin Vegheș
Bucharest University of Economic Studies
"One of the most professionally produced conference experiences I've been part of anywhere in Europe."
A BRAND MINDS keynote speaker
International bestselling author
11Education & Credentials
A lifelong student of branding, leadership & the future.
Education
- Saïd Business School — University of OxfordDiploma in Organisational Leadership
- Kellogg Executive EducationBranding
- Singularity UniversityExecutive Education
- Future London AcademyDesign Thinking · Future of Branding
- Bucharest University of Economic StudiesMaster in Marketing (ongoing)
- Vasile Goldiș University — Marketing FacultyMarketing and Branding degree
Certifications
- ICF Certified Business Coach
- PMI Agile Certified Practitioner (PMI-ACP)
- Marty Neumeier Certified Brand Specialist
- Certified Trainer & Facilitator
- Julian Treasure — Public Speaking
- Radio Days — Radio Production
12About Brand Minds
Empowering global businesses through Brand Minds.
A dynamic platform connecting leading brands with visionary thought leaders — where innovation thrives and strategic conversations shape the future of business.
The Platform
01Eastern Europe's flagship business conference, gathering global CEOs, founders and cultural leaders on one stage each year in Bucharest.
The Speakers
02100+ international thought leaders — from Nobel laureates and best-selling authors to Fortune 500 executives — brought together to shape the conversation.
The Community
03A curated network of entrepreneurs, executives and challenger brands who return year after year to think bigger, connect deeper and act faster.
The Final Word
"Extraordinary businesses are built where strategy meets creativity, technology meets humanity, and execution turns bold ideas into unforgettable experiences."
— Flaviu (Avi) Cicirean
13Contact
Let's connect & transform your brand.
Speaking, workshops, board advisory or brand strategy — tell me what you're building and I'll get back within two business days.
02By the Numbers
Three decades. Measured in stages, seats & stories.
0+
Years of Creative Leadership
0+
Years Building Companies
0+
Business Events
0+
Concerts
0+
Festivals and large-scale musical events
0K+
Attendees
0+
International Speakers
0K+
Commercials and Ads
04Strong Partnerships
Global brands he's worked with.
UniCredit Bank
UniCredit Leasing
PPC
One United Properties
Lenovo
Motorola
Lidl
Heineken
AMD
Bitdefender
Coca-Cola
KFC
MARE MUSEUM
PAUL
Hornbach
Taco Bell
PIZZA HUT
BMW
Samsung
Ferrero Rocher
IQOS
Oxyhelp
SIGUU
Vodafone
AQUA CARPATICA
& many more
