BRAND MINDS
Built from zero into Central & Eastern Europe's flagship business conference brand.
Positioning, speaker credibility strategy, production standard and the commercial architecture behind the experience.
Read the case studyConsulting practice
Brand strategy consultant for founders, CMOs and cultural platforms.
Thirty years of building brands, conferences and experiences across Europe. I am hired to make the small number of decisions a business has been postponing — positioning, architecture, narrative — and to keep direction on them until the market sees one coherent brand.
How the work runs
Four stages. Each one ends in a decision you can act on.
01
Diagnosis
Leadership and sales interviews, category read, customer conversations, revenue reality. Output: a written diagnosis, not inspiration.
02
Positioning
One idea the brand can defend for years, the audience it privileges, the proof it can show, and what it agrees to stop saying.
03
Architecture
Portfolio and sub-brand hierarchy, naming logic, and how the system absorbs the next three years of growth.
04
Direction through market
Creative direction, launch narrative and live experience kept under one hand so the market sees a single coherent brand.
Case studies
Brands, platforms and experiences built in market.
BRAND EMOTIONS
Positioned an experience practice around emotion as the measurable brand asset.
Naming, narrative and service architecture for premium brand experiences and live formats.
BRANDIO
Brand system and go-to-market for a creative venture serving founder-led brands.
Portfolio logic, verbal identity and offer design translated into a sales narrative.
Festivals & large-scale events
Brand and production standards for audiences at city scale.
Programme narrative, scenic and broadcast frame, sponsorship designed as attendee utility.
Writing
Notes on brand strategy, positioning and experience.
What a brand strategy consultant actually does
Most people hire a brand strategy consultant expecting a logo conversation. The real work is a series of commercial decisions the business has been avoiding.
Positioning before identity: why rebrands stall
When a rebrand drags on for months, the argument is almost never about design. It is about a positioning decision nobody made.
Building a conference brand from zero: lessons from BRAND MINDS
A conference brand is judged in the ninety minutes before the first speaker walks on. Here is what that means for how you build one.
Book a strategy call
Tell me what's stuck — I'll tell you if I can help.
Send the brief below and you'll receive a reply within two business days with available times and, if there's a fit, a scoped proposal.