Writing

Notes on brand strategy, written from the work.

Positioning, brand architecture, rebrands, event brands and the measures that connect brand decisions to pricing power and pipeline.

Consulting practice Engagements & fees

01
18 Aug 2026
Brand strategy · 6 min read
What a brand strategy consultant actually does
Most people hire a brand strategy consultant expecting a logo conversation. The real work is a series of commercial decisions the business has been avoiding.
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02
04 Aug 2026
Brand strategy · 5 min read
Positioning before identity: why rebrands stall
When a rebrand drags on for months, the argument is almost never about design. It is about a positioning decision nobody made.
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03
21 Jul 2026
Events & experience · 7 min read
Building a conference brand from zero: lessons from BRAND MINDS
A conference brand is judged in the ninety minutes before the first speaker walks on. Here is what that means for how you build one.
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04
07 Jul 2026
Growth · 5 min read
The four brand metrics worth reporting to a board
Boards do not reject brand investment because they dislike brand. They reject it because the metrics presented cannot be connected to money.
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