Avi Cicirean leading a branding workshop

Services

Six ways to work together — from positioning to the stage.

Strategy, creative direction and production delivered by the same person who has built brands, conferences and festivals for two decades.

012–10 weeks

Brand strategy

Category diagnosis, positioning, messaging hierarchy and brand architecture. Ends with a written strategy the whole team can execute against — not a deck that sits in a folder.

  • Market and competitor read
  • Positioning statement & single owned idea
  • Messaging hierarchy and proof points
  • Naming and portfolio architecture
026–10 weeks

Creative direction & identity

Translating strategy into verbal, visual and audio identity, then directing the studios and teams who produce it so execution stays coherent everywhere.

  • Verbal identity and tone of voice
  • Visual and audio territory
  • Campaign concept direction
  • Guidelines and rollout support
038–12 weeks

Go-to-market & advertising

Launch narrative, campaign architecture, sponsorship and partnership logic — the commercial layer that makes brand work pay for itself.

  • Launch and campaign architecture
  • Sponsorship & partnership models
  • Sales narrative and pitch assets
  • Media and channel priorities
04Project-based

Premium events & experiences

Conference, festival and activation brands from concept to stage: experience design, scenic and technical production, broadcast and operations.

  • Event brand and format design
  • Stage, scenic & technical production
  • Speaker and content programming
  • Operations, broadcast and risk planning
051 hour – 3 days

Keynotes & masterclasses

Keynotes on brand strategy, creativity and business transformation, plus multi-day masterclasses and leadership workshops for corporate and conference audiences.

  • The Branding Keynote (1 hour)
  • The Art of Creating a Global Brand (3 days)
  • The Art of Creating a Large Scale Event (3 days)
  • Leadership — Build a Trustful Team (workshop)
06Ongoing

Advisory retainer

A standing seat next to the founder or CMO: monthly strategy sessions, review of creative and commercial decisions, board-level input on brand growth.

  • Monthly strategy sessions
  • Creative and commercial review
  • Board and investor narrative
  • On-call access between sessions

How an engagement runs

01

Diagnose

Interviews, market read and an honest assessment of where the brand actually stands.

02

Decide

The positioning call, architecture and the proof the brand can defend.

03

Direct

Creative, campaign and experience direction so execution matches the strategy.

04

Deliver

Rollout, measurement and the follow-through that keeps the brand consistent.

Want the scope and investment for your case?