012–10 weeks
Brand strategy
Category diagnosis, positioning, messaging hierarchy and brand architecture. Ends with a written strategy the whole team can execute against — not a deck that sits in a folder.
- Market and competitor read
- Positioning statement & single owned idea
- Messaging hierarchy and proof points
- Naming and portfolio architecture
026–10 weeks
Creative direction & identity
Translating strategy into verbal, visual and audio identity, then directing the studios and teams who produce it so execution stays coherent everywhere.
- Verbal identity and tone of voice
- Visual and audio territory
- Campaign concept direction
- Guidelines and rollout support
038–12 weeks
Go-to-market & advertising
Launch narrative, campaign architecture, sponsorship and partnership logic — the commercial layer that makes brand work pay for itself.
- Launch and campaign architecture
- Sponsorship & partnership models
- Sales narrative and pitch assets
- Media and channel priorities
04Project-based
Premium events & experiences
Conference, festival and activation brands from concept to stage: experience design, scenic and technical production, broadcast and operations.
- Event brand and format design
- Stage, scenic & technical production
- Speaker and content programming
- Operations, broadcast and risk planning
051 hour – 3 days
Keynotes & masterclasses
Keynotes on brand strategy, creativity and business transformation, plus multi-day masterclasses and leadership workshops for corporate and conference audiences.
- The Branding Keynote (1 hour)
- The Art of Creating a Global Brand (3 days)
- The Art of Creating a Large Scale Event (3 days)
- Leadership — Build a Trustful Team (workshop)
06Ongoing
Advisory retainer
A standing seat next to the founder or CMO: monthly strategy sessions, review of creative and commercial decisions, board-level input on brand growth.
- Monthly strategy sessions
- Creative and commercial review
- Board and investor narrative
- On-call access between sessions